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The city of Cape Coral is located in Lee County, Florida, United States, on the Caloosahatchee River near its intersection with the Gulf of Mexico.
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Cape Coral was developed as a large subdivision of single-family homes through Gulf American Land Corporation.
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Founded in 1957 by brothers Jack and Leonard Rosen.
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With an area of close to 120 square miles
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Cape Coral is the second largest city in Florida and the largest city between Tampa and Miami.
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Cape Coral has transformed over the years into a vibrant city with a current estimated population of 200,000.
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Promoted as a “Waterfront Wonderland” with more canals than the city of Venice, Italy, Cape Coral has over 400 miles of navigable waterways, more than any other city in the world.
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Leonard and Jack Rosen were recognized successful salesmen and effective with their products through TV commercials.
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They are considered the inventors of so-called infomercials. The business flourished and the brothers used the proceeds to start the real estate company Sandy Investment Company Inc.
The Rose Brothers – sales talents with a vision
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In 1957, the company, later known as the Gulf American Land Corporation, acquired a huge piece of marshland on the Caloosahatchee River for just under $ 700,000.
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The wetland was drained. As early as 1958, the first 8 detached houses were built on today’s Riverside Drive and Flamingo Drive.
